Brand Identity
& Logo Design
Do you know your business identity and what makes you different?
Understanding your identity leads a designer to a successful logo design.
The best logos are appropriate, distinctive, and simple in form.
The best brands are those that tap into what you uniquely bring to your business.
DEFINE
Whether you’re starting from scratch, refining an existing logo, or exploring how you want your business to be represented, this phase helps establish a strong visual identity built around who you are and what makes you different.
Logo Execution
"I know what I want"
$650
You have a singular clear direction and want it executed cleanly and professionally.
Maybe you had a dream about it or have sketched it on a napkin.
Single pre-defined option.
Turned into a vector.
Packaged with needed file types.
Logo Direction
"I need help narrowing
it down"
$950
You have a sense of direction but need to see a 2-3 options to land on the right look.
This includes limited exploration within a defined lane, refinement, and a couple of simple mockups to help you visualize how the logo will live.
Includes
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Up to 3 options
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2 rounds of revisions
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Final Logo Package (jpg, png, EPS)
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Style Page
Brand Identity
Design
"I want to explore and develop my brand"
$1500
You want to fully explore and develop your brand identity, building something meaningful and want the space to get it right.
This is a multi-round process that allows room for discovery, iteration, and resonance giving you a complete logo system and style guide.
Includes
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Discovery process
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Multiple rounds of refinement
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Complete logo system
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Style guide
Brand Refresh
"My logo and brand need an update"
starting at $750
Your existing logo and brand needs to be refined and/or modernized. Honoring the original look and designing an updated version.
Light Refresh $750
Moderate Refresh $950
Extensive Refresh $1250
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LAUNCH
Once your brand identity is established, these packages help bring it into the world through coordinated materials designed to help you show up professionally and consistently.
Packages A through D include
Brand Identity Design ($1500 value)
PACKAGE A
BASICS
Essential brand materials
$2800
Brand Identity Design
+ Business cards
+ Email signature
+ Signage package*
For businesses that need the essential tools to begin showing up professionally.
*For real estate professionals, this includes yard arm, A-board, directional arrow, and sold strip designs.
PACKAGE B
START CONNECTING
Build visibility online and in print
$3500
Package A
+ Social media branding
+ Flyer design
For businesses ready to build visibility online and in print.
PACKAGE C
A GREAT
FEELING
Create a complete brand experience
$4500
Package B
+ Brochure (Trifold or Bifold)
+ Direct Mail Design (large postcard)
+ Door Hanger/Rack Card
For businesses ready to deepen their marketing presence with coordinated print materials that people can hold, keep, and remember.
PACKAGE D
TEAM
EXPERIENCE
Create a complete brand experience
$4800
Packages A + B adapted to up to 5 team members.
Additional team members available upon request.
Designed for real estate teams and growing businesses that need multiple agents or team members represented consistently under one brand.
PACKAGE E
BRAND
EXPANSION
Create a complete brand experience
$6500
Includes Package C
+ A strategic brand expansion consultation
+ $1,500 towards custom branding projects tailored to your goals.
+ Priority scheduling for included expansion projects.
For businesses ready to move beyond the essentials and create a more complete brand experience.
This package combines the foundation of Package C with additional flexibility to develop the materials that will have the greatest impact on your business, marketing efforts, and customer experience.
Examples:
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Event displays
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Retractable banners
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Tablecloths
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Presentation materials
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Trade show materials
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Custom signage
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Marketing campaigns
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Print collateral
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Direct mail campaigns
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Sales sheets
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Sponsorship materials
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Vehicle graphics
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Window graphics
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Welcome packets
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Leave-behind materials
GROW
As your business evolves, your brand can evolve with it. These services are designed for businesses that are expanding, adding team members, launching initiatives, or looking for the next opportunity to strengthen their presence.
Brand
Audit
A professional review of your existing brand presence with recommendations for improvement and next steps.
$350
Brand Expansion Consultation
A focused strategy session to identify opportunities for future branding, marketing, and visibility.
$500
Canva Brand Setup
Organized brand assets and templates to help maintain consistency across your marketing materials.
Starting at $250
Event
Branding
Coordinated event graphics and materials including signage, displays, handouts, and promotional assets.