Brand Identity
& Development
Everywhere you show up, from your logo, to your socials, to the marketing that follows, every piece of your brand is communication. When you're clear on who you are and what your audience needs, that communication thrives.
Strong brands differentiate and captivate. I believe the best differentiator doesn't need to be manufactured, it already exists in you and your business. With that as the foundation, your real customers and audience feel the difference and trust you faster allowing for that lasting connection.
Whether you need to define first, or you're ready to launch, or you want a partner to support you as you grow, the following services and project packages are for you.
Know what you need?
Jump ahead
define
Whether you’re starting from scratch, refining an existing logo, or exploring how you want your business to be represented, this phase helps establish a strong visual identity built around who you are and what makes you different.
Brand Audit
Review your existing brand materials to identify strengths, inconsistencies, missed opportunities, and areas for improvement. You’ll receive a summary of observations and recommendations to help strengthen your overall brand presence.
Includes:
• Review of existing materials
• Brand consistency assessment
• Identification of gaps and opportunities
• Written recommendations
$450
Brand Clarity
Designed for small businesses and organizations seeking greater clarity before investing in branding, marketing, or design.
Together, we’ll identify who you’re speaking to, what sets you apart, and how you want your business to be understood. You’ll receive a Brand Clarity Summary with recommendations to help guide future communication and design decisions
Includes:
• Discovery conversation
• Review of existing materials
• Brand Clarity Summary
• Recommendations for future communication and design
starting at $850
Brand Clarity Case Study
Wedding Hair by Rhianna
Before investing in additional marketing, we stepped back to evaluate what already existed. Together, we identified the imagery, colors, and visual themes that best represented her brand and organized them into a clear visual direction. The result became a practical guide for future social media, printed materials, and client communication.
Complete
Logo System
You want to create a visual identity that feels authentic, distinctive, and built to last.
This is a collaborative, multi-round design process that allows room for discovery, exploration, and refinement, resulting in a complete logo system and style guide that supports consistent use across your brand.
Includes
• Discovery process
• Multiple rounds of refinement
• Complete logo system
• Style guide
$1500
Logo
Direction
You have a sense of direction but need to see a 2-3 options to land on the right look.
This includes limited exploration within a defined lane, refinement, and a couple of simple mockups to help you visualize how the logo will live.
Includes
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Up to 3 options
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2 rounds of revisions
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Final Logo Package (jpg, png, EPS)
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Style Page
$950
Brand Refresh
Your existing logo and brand needs to be refined and/or modernized. Honoring the original look and designing an updated version.
Light Refresh $750
Moderate Refresh $950
Extensive Refresh $1250
starting at $750
Logo Execution
You have a singular clear direction and want it executed cleanly and professionally.
Maybe you had a dream about it or have sketched it on a napkin.
$650
launch
Once your brand identity is established, these three packages help bring it to life through coordinated materials designed to help you show up consistently, professionally, and confidently.
PACKAGE A
Essentials
People recognize you.
Investment
$1100
Typical Timeline
2 weeks
Let’s get you established with the essential materials every business needs so your new brand shows up professionally from day one.
Includes
+ Business cards
+ Interactive email signature
+ Signage package*
*For real estate professionals, this includes yard arm, A-board, directional arrow, and sold strip designs. Non-realtors wil get a custom built packge selecting from posters, banners, way-finding signs , and exterior signage.
PACKAGE B
Start Connecting
Show up consistently
Investment
$3,350
Already completed Package A?
Upgrade for $1,850
Typical Timeline
3-4 weeks
Let’s help people recognize you consistently. Once your identity is established, it’s time to begin showing up consistently wherever people encounter your business.
Includes
+ Everything in Package A
+ Social media branding
+ Flyer/ Door Hanger/ or Rack Card design
+ Brochure (Trifold or Bifold)
+ Postcard Campaign (Set of 3)
PACKAGE C
Build
Confidence
Grow trust. Earn confidence.
Investment
Priced by Scope
Typical Timeline
4-8 weeks
Give people more reasons to trust you with one comprehensive brand communication piece that clearly explains who you are, what you offer, and why you’re different.
Includes
+ Everything in Package B
+ One comprehensive communication piece
Choose the piece that
best fits your business:
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Buyer or Seller Guide
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Company Profile
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Services Guide
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Customer Welcome Guide
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Product Catalogue
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Presentation Deck
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Sales Packet
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Annual or Quarterly Report
grow
Your brand isn’t finished once it’s launched. Businesses evolve. Teams grow. New opportunities emerge. As your business expands, your communication should evolve with it, staying authentic and consistent, which will build trust across every new touchpoint.
Brand Expansion Consultation
Keep your brand connected and consistent as your business evolves.
Together, we’ll review your current brand, identify what’s changed, uncover opportunities for improvement, and prioritize the next steps. You’ll receive practical recommendations to help guide future communication and design decisions.
Includes:
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Collaborative planning session
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Review of current brand materials
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Written recommendations summary
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Prioritized recommendations and next steps
$650
Event Branding
Show up professionally at conferences, trade shows, community events, and presentations.
Whether you’re preparing for a trade show, community event, conference, or recurring event series, a coordinated set of materials helps your business make a strong, consistent impression. Together we’ll identify what you need and create a cohesive set of graphics that support your goals.
Common projects include:
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Trade show displays
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Retractable banners
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Sponsorship materials
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Presentation graphics
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Event signage
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Promotional handouts
starting at $1200
