Brand Identity
& Development
Your real customers and audience feel the difference and trust you faster allowing for that lasting connection.
Everywhere you show up, from your logo, to your socials, to the marketing that follows, and even through in-person interactions, how you are perceived and remembered is your brand. When you're clear on who you are and understand what your audience needs, your communication thrives. Strong brands differentiate, but I believe the best differentiator doesn't need to be manufactured; it already exists in you and your business.
Maybe we need to define first, or you're ready to launch, or you just need a partner to support you as you grow. The following services and project packages are for you.
Know what you need?
Jump ahead
define
Whether you’re starting from scratch, refining an existing logo, or exploring how you want your business to be represented, this phase helps establish a strong visual identity built around who you are and what makes you different.
Brand Audit
Review your existing brand materials to identify strengths, inconsistencies, missed opportunities, and areas for improvement. You’ll receive a summary of observations and initial recommendations to help strengthen your overall brand presence.
Includes:
• Review of existing materials
• Brand consistency assessment
• Identification of gaps and opportunities
$500
Brand Clarity
Designed for small businesses and organizations seeking greater clarity before investing in branding, marketing, or design.
Together, we’ll identify who you’re speaking to, what sets you apart, and how you want your business to be understood. You’ll receive a Brand Clarity Summary with recommendations to help guide future communication and design decisions
Includes:
• Discovery conversation
• Review of existing materials
• Brand Clarity Summary
• Recommendations for future communication and design
starting at $850
Brand Clarity Case Study
Wedding Hair by Rhianna
Before investing in additional marketing, we stepped back to evaluate what already existed. Together, we identified the imagery, colors, and visual themes that best represented her brand and organized them into a clear visual direction. The result became a practical guide for future social media, printed materials, and client communication.
Complete
Brand Identity
You want to create a visual identity that feels authentic, distinctive, and built to last.
This is a collaborative design process with room for discovery, exploration, and refinement. Together, we’ll establish the visual direction of your brand and develop a flexible logo system designed to work across the places your business shows up.
Includes
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Discovery & creative direction
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3-5 developed design directions
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Primary logo + supporting variations
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Responsive/icon mark
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Color palette + typography
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Multiple rounds of refinement
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Final logo package
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Brand style guide
starting at $2500
Logo
Design
You have a sense of direction but need to see 2-3 options to land on the right look.
We’ll explore a focused set of directions within an established creative lane, refine the strongest concept, and build the essential logo variations you’ll need for everyday use.
Includes
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3 options
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2 rounds of revisions
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Final Logo Package (jpg, png, EPS)
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Style Page
starting at $1500
Brand Refresh
Your existing identity has good bones, but it needs refinement, modernization, or a more cohesive system. We’ll preserve what’s worth keeping while evolving the brand for where you’re going next.
Light Refresh $950
Moderate Refresh $1250
Extensive Refresh $1800
starting at $950
Brand Expansion
Your logo is established. Now you’re ready to build more around it.
Expand an existing logo or visual identity into a more flexible brand system. We’ll develop supporting elements that help your brand show up with greater personality and consistency across print, digital, environmental, and marketing applications.
May include:
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Supporting graphic elements
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Patterns or textures
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Expanded color and typography
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Secondary marks or icons
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Custom illustration
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Brand application concepts
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Expanded style guide
starting at $1000
launch
Once your visual identity is established, these three packages help bring it to life through coordinated materials designed to help you show up consistently, professionally, and confidently.
Package it up
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PACKAGE A
Essentials
People recognize you.
Investment
$1100
Typical Timeline
2 weeks
Let’s get you established with the essential materials every business needs so your new brand shows up professionally from day one.
Includes
+ Business cards
+ Interactive email signature
+ Signage package*
*For real estate professionals, this includes yard arm, A-board, directional arrow, and sold strip designs. Non-realtors will get a custom built package selecting from posters, banners, way-finding signs, and exterior signage.
PACKAGE B
Start Connecting
Show up consistently
Investment
$3,750
Already completed Package A?
Upgrade for $2,650
Typical Timeline
3-4 weeks
Let’s help people recognize you consistently. Once your identity is established, it’s time to begin showing up consistently wherever people encounter your business.
Includes
+ Everything in Package A
+ Social media branding
+ Flyer/ Door Hanger/ or Rack Card design
+ Brochure (Trifold or Bifold)
+ Postcard Campaign (Set of 3)
PACKAGE C
Build
Confidence
Grow trust. Earn confidence.
Investment
$5000+
Typical Timeline
4-8 weeks
Give people more reasons to trust you with one comprehensive brand communication piece that clearly explains who you are, what you offer, and why you’re different.
Includes
+ Everything in Package B
+ One comprehensive communication piece
Choose the piece that
best fits your business:
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Buyer or Seller Guide
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Company Profile
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Services Guide
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Customer Welcome Guide
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Product Catalogue
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Presentation Deck
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Sales Packet
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Annual or Quarterly Report
grow
Your brand isn’t finished once it’s launched. Businesses evolve. Teams grow. New opportunities emerge. As your business expands, your communication should evolve with it, staying authentic and consistent, which will build trust across every new touchpoint.
Brand Expansion Consultation
Keep your brand connected and consistent as your business evolves.
Together, we’ll review your current brand, identify what’s changed, uncover opportunities for improvement, and prioritize the next steps. You’ll receive practical recommendations to help guide future communication and design decisions.
Includes:
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Collaborative planning session
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Review of current brand materials
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Written recommendations summary
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Prioritized recommendations and next steps
$650
Event Branding
Show up professionally at conferences, trade shows, community events, and presentations.
Whether you’re preparing for a trade show, community event, conference, or recurring event series, a coordinated set of materials helps your business make a strong, consistent impression. Together we’ll identify what you need and create a cohesive set of graphics that support your goals.
Common projects include:
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Trade show displays
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Retractable banners
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Sponsorship materials
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Presentation graphics
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Event signage
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Promotional handouts
starting at $1500
